Creative Project Manager & Designer
B2B E-Commerce Website
Project Overview
I was tasked with leading the strategy, design, and deployment of a comprehensive website for Kevro Inc, a distributing company for high-end audio products. The website was to serve as a B2B e-commerce platform for authorized Dealers and Sales Reps, as well as a resource hub for company news and marketing assets including images, ads, catalogues, sell sheets, and more.
As Project Lead, I oversaw this initiative from concept through launch, ensuring the project stayed aligned with both business objectives and user needs. Working closely with internal stakeholders and external developers, I helped bring together the strategy, functionality, and user experience to create a secure, intuitive, and scalable platform for our dealer network.
Role: Project Lead, UX/UI Designer & Shopify Administrator
Tools: Shopify, Adobe Photoshop and other Adobe Creative Cloud programs as needed.
Key Highlights:
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75% dealer and sales rep adoption immediately after launch.
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Secure B2B ordering with personalized dealer pricing.
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Streamlined navigation for a more intuitive user experience.
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Centralized hub for product information and marketing assets.
The Goal
The goal of this project was to simplify the ordering process for our Dealers and Sales Reps while creating a centralized platform for accessing essential company resources. The website needed to provide an easy-to-navigate experience where users could quickly find company news, product information, and marketing materials such as images, advertisements, catalogues, and sell sheets for use across their own digital and print channels.
The Solution
I evaluated, selected, and implemented a suite of Shopify apps to support the custom login and tiered pricing functionality required for the platform. I worked directly with third-party app developers to keep the project on schedule, ensure each solution was configured correctly, and troubleshoot issues throughout the implementation process.
Using Shopify as the foundation, I built and configured the website by creating and organizing page layouts, product collections, and site content. I also organized and uploaded product information, pricing, specifications, and supporting resources to ensure the website remained accurate, consistent, and easy to navigate.
The Challenge
Before the website was introduced, Dealers and Sales Reps primarily placed orders by phone and email, while product information and marketing resources were spread across multiple locations. The challenge was to bring everything together into one centralized platform that made ordering and accessing resources faster and more efficient.
Additionally, the website required security and personalization. Dealer pricing and ordering had to be restricted so only authorized users could access them. One of the biggest challenges was supporting multiple pricing tiers, ensuring each account displayed the correct products and pricing based on a dealer's assigned level.
To create a seamless user experience, I implemented additional Shopify apps to enhance the site's navigation through custom menus and breadcrumb navigation. Every aspect of the website—from its page structure and navigation to the organization of product information and downloadable marketing resources—was designed to help dealers and sales reps quickly find what they needed and complete tasks efficiently.
Before launch, I thoroughly tested the platform to verify that pricing tiers, user permissions, navigation, and overall functionality worked as intended. This helped ensure a smooth rollout and provided dealers and sales reps with a reliable experience from day one.
Final Result
75% Immediate Adoption: The platform saw rapid adoption across our Dealers and Sales Representatives immediately after launch, helping streamline the ordering process and quickly becoming part of their day-to-day workflow.
Intuitive Navigation & User Experience: I focused on creating a clean, intuitive navigation structure that made it easy for users to browse products, place orders, find company news, and move through the website efficiently.
Secure, Personalized Ordering: By implementing secure logins and tiered dealer pricing, the website delivered a personalized ordering experience while ensuring pricing and account access remained restricted to authorized users.
Centralized Resource Hub: I organized our digital asset library into one cloud-based file management system and built a dedicated resource page on the website. This ensured all marketing resources such as high-res product images, ads, press releases, catalogues, sell sheets, and other marketing materials were easily searchable and downloadable.
